AI & Digital Marketing: Modern Strategies in a Connected World

During the final day of the Global Entrepreneurship Week 2025 at Mouloud Kacem Nait Belkacem Auditorium, the program continued with an enriching lecture delivered by Prof. Zdioui Abdelrahim.
His session, titled “Artificial Intelligence and Digital Marketing,” offered participants a clear and practical understanding of:

• The foundations of modern marketing and how the field has evolved in the digital era.
• The role of AI in enhancing marketing strategies, enabling better targeting, personalization, and decision-making.
• Global examples of successful digital marketing approaches adopted by leading companies.
• Critical challenges related to security and privacy in the digital environment, and how organizations can navigate them.

The presentation provided students, young entrepreneurs, and university staff with valuable insights into how emerging technologies are shaping the future of marketing, reinforcing the importance of adopting innovative tools in entrepreneurial projects.