Entrepreneurship and Marketing: Strategies for Attracting Customers

This session explores the intersection of entrepreneurship and marketing, focusing on practical strategies for customer acquisition, engagement, and retention. Participants will gain insights into:

• Understanding target markets and customer behavior
• Designing value propositions that appeal to clients
• Leveraging digital and traditional marketing tools effectively
• Building brand awareness and customer loyalty
• Integrating marketing strategies into startup growth plans

The session aims to equip students, young entrepreneurs, and startup founders with actionable skills to attract and retain customers, enhancing the sustainability and success of their ventures.