"Entrepreneurship & Marketing: Modern Strategies for Attracting Customers and Driving Business Growth"

Promotional poster of the workshop

As part of the Global Entrepreneurship Week 2025, supervised by Professor Moussa Boubker, the University Center of Illizi and its entrepreneurial interfaces organized an advanced training session entitled:
"Entrepreneurship and Marketing: Strategies for Attracting Customers."
The session was delivered by Mr. Bendjaballah Abderazak, Commercial Manager at SARL Blady Emballage, on Sunday, November 23, 2025, at 18:00 PM.

The session focused on the essential role of modern marketing in the success of entrepreneurial ventures, and how early-stage entrepreneurs can build a sustainable customer base by understanding consumer behavior, crafting a strong value proposition, using communication channels effectively, and adopting strategies that enhance loyalty and improve sales.

The speaker also presented practical examples from the Algerian market, as well as common mistakes made by startup founders when marketing their products. He provided actionable advice to students and idea-holders on how to promote their products and services, even with limited budgets.

The event witnessed high interaction from participants, who raised questions about marketing small businesses, building a brand identity, and strategies for entering competitive markets.