Prof. Karima Toutaoui — Presentation: Creativity in the Context of Entrepreneurship (as part of the AI–Entrepreneurs–Students Meeting, Day Six of the Global Entrepreneurship Week — Sunday, November 23, 2025)

Key Points / Description:

* Understanding creativity as a core component of entrepreneurial success.

* How innovative thinking drives opportunity recognition and value creation.

* Techniques for fostering creativity among students and young entrepreneurs.

* The role of creativity in problem-solving and business model development.

* Linking creative processes with digital tools and emerging technologies.

* Encouraging a culture of experimentation and idea generation within university settings.

* Examples of creative approaches that enhance startup development and competitiveness.