Training Workshop: The Importance and Role of Marketing in Entrepreneurship and Startups – Dr. Aboubakr Khawalid

The Business Incubator at the University Center of Illizi organized a specialized training workshop titled:
“The Importance and Role of Marketing in Entrepreneurship and Startups,”
delivered by Dr. Aboubakr Khawalid from Badji Mokhtar University – Annaba, a recognized expert in marketing and entrepreneurial studies.

The workshop highlighted the essential role marketing plays in the success of entrepreneurial ventures—from the idea stage to launch and growth. Key practical themes included:

1. Understanding the market and building a clear marketing vision.
2. Identifying the target audience and crafting a strong value proposition.
3. Digital marketing strategies and communication channels for startups.
4. The importance of branding in strengthening the startup’s appeal.
5. Common marketing mistakes and how entrepreneurs can avoid them.

Dr. Khawalid also shared practical examples from the Algerian context and engaged students in discussions on market entry strategies and building a strong project identity from the early stages.

The session recorded strong participation from students and faculty, providing meaningful insights into the central place marketing occupies in the success of any startup.