The Unscalable Start: Doing Things That Don't Scale (On Purpose)

In the early days, you have to be willing to do the "unscalable" things to win your first loyal customers. This session is a sharing of the most labor-intensive, hands-on, and personally demanding tasks founders did to get traction. From hand-delivering the first 100 products to writing personal thank-you notes, we'll explore how these efforts built an unshakable foundation for growth.