Workshop: Mastering the Business Model Canvas (BMC) for Startups

Understanding and Applying the Business Model Canvas (BMC)”
Facilitated by Dr. Mahdjoub Ahmed Esaleh, an expert in entrepreneurial design and business planning

This session is designed for students, early-stage founders, and innovators who wish to gain practical skills in one of the most widely used tools in modern entrepreneurship—the Business Model Canvas (BMC).

Participants will explore:

• The nine building blocks of the BMC and their purpose
• How to structure and refine business ideas using the canvas
• Identifying customer segments and defining compelling value propositions
• Mapping revenue streams, cost structures, and key resources
• Real-world examples of successful business models
• Hands-on exercises to apply the BMC to participants’ own ideas