Workshop Title: The Venture Cartography Lab: Mapping Your Unknown Market

Many startups fail by competing in known markets. This workshop teaches "opportunity mapping" for undiscovered spaces. Participants will learn advanced market segmentation using variables beyond demographics (psychographics, behavioral triggers, unmet social needs). Using digital mapping tools, they'll create 3D opportunity landscapes identifying "blue ocean" territories with high growth potential and low competition. Includes training on using global market data platforms and satellite imagery for market analysis