workshop: “Understanding and Applying the Business Model Canvas (BMC)”

This interactive session will be delivered by Dr. Mahdjoub Ahmed Esaleh and aims to equip participants with practical knowledge on designing, analyzing, and implementing effective business models.

Participants will:

  • Learn the fundamentals of the Business Model Canvas framework
  • Explore strategies for creating sustainable and scalable business models
  • Apply practical tools to develop and refine entrepreneurial projects

This workshop is ideal for students, aspiring entrepreneurs, and professionals seeking to strengthen their strategic planning and business development skills.