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No Bad Ideas
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Workshop: Understanding and Applying the Business Model Canvas (BMC) – Delivered by Dr. Mahdjoub Ahmed Esaleh
The BLEU – University Business Liaison Office is pleased to announce an upcoming workshop titled:
“Understanding and Applying the Business Model Canvas (BMC)”,
to be delivered by Dr. Mahdjoub Ahmed Esaleh, a specialist in entrepreneurial design and business planning.
This workshop aims to introduce participants—students, early-stage founders, and innovators—to one of the most essential tools used in modern entrepreneurship: the Business Model Canvas (BMC).
The session will cover:
- Understanding the nine blocks of the BMC
- How to use the canvas to structure and refine business ideas
- Identifying customer segments and value propositions
- Mapping revenue streams and cost structures
- Practical examples of successful business models
- Hands-on exercises to apply the framework to real student ideas
Date and additional details will be announced soon.
Participants are invited to join this interactive workshop to strengthen their entrepreneurial mindset and learn how to build robust and sustainable business models.
