Creative Economy Project

CONTEXT:

The main objective of this three-year project was to coordinate public and private actions in order to build and strengthen a solid creative economy ecosystem in Paraguay that transcends the life of the project.  To this end, the project combined several tools: funding, training, and cross sector coordination.

SUPPORT MECHANISM:

Component 1: Institutional strengthening

  • The Project managed to create and lay the foundations for the consolidation of the Creative Ecosystem (CE), now crystalized through a dedicated working table (table #11) of the Ministry of Industry and Commerce. Members represent the various actors involved in this ecosystem are:
    • Management Unit of the Presidency of the Republic
    • Office of the First Lady
    • Ministry of Industry and Commerce
    • REDIEX (a specialized agency under the Ministry of Industry and Commerce) 
    • National Secretariat of Culture
    • National Secretariat of Tourism
    • National Directorate of Intellectual Property
    • Paraguayan Institute of Crafts
    • CIRD Foundation
    • Federation of Creative Industries (FIC), and
    • The Paraguayan Industrial Union (UIP)
  • The project also guided the creation of the Federation of Creative Industries (FIC), which represents ten different trade associations.
  • Under the scope of the project, the quantitative and qualitative Diagnostic Study of the Paraguayan Creative Economy made the creative sector visible for the first time, showing that it represents of 2.5% of the GDP and employs more than 50 thousand Paraguayans. Based on these statistics, the Strategic Plan for the Creative Economy was co-created.
  • The project yielded a total of 7 new public policies tailored for the creative economy (e.g. Regulation of the Audiovisual Law and of the Film Commission of Asunción, Regulation of the Export of Services Law, Law 6106 “on the Promotion of Audiovisuals”, among others).

Component 2: Development of financial instruments for the creative sector

  • Creative bonds: these matching grants co-financed more than 60 projects. A total grant amount of USD 312,000, was matched with approximately USD 480,000. The Creative Bonds had an impact along the different value chains, built a bridge between the traditional economy and the creative industries, and supported and encouraged the development of cultural and creative works, products and services with originality, innovation and technology.
  • Social innovation financing fund: helped vulnerable youth and women in applying art, technology and innovation to 87 micro-enterprises. 
  • Technical capacity-building for investment-readiness: the project placed special emphasis on technical training and the specialization of professionals in the creative sector, in cooperation with trade associations, universities and training centers which offered courses. 

Component 3: Internationalization and commercialization

  • The communication and awareness campaign directly and indirectly reached an estimated 255,000 people.
  • Internationalization and commercialization: We worked with four creative sectors prioritized in the Strategic Plan, providing technical assistance and co-financing their participation in Marketplaces and Fairs:
  • CREA + PY, the first Creative Industries Market in Paraguay constitutes a major milestone, since for the first time Paraguay had its own marketplace, joining the creative agenda of South American. With the aim of positioning the country's Creative Economy at an international level, ‘CREA + PY’ was held in cooperation with the Federation of Creative Industries (FIC) and the Creative Ecosystem (CE). This marketplace was and will continue to be a forum conducive to reaching business deals and knowledge exchange. It is the ideal platform to make the vast national creative production more visible, connecting it with potential buyers and local and foreign co-producers.
Timeline:

The project was executed between September 2017 and September 2020.

KEY ADVISOR(S) OR LEADER(S):

From the civil sector:

  • Dr. Agustín Carrizosa, CIRD Foundation
  • Project Team: Laura Bomrad, Ricardo Arriola, Norah Giménez, Mónica Ríos, Mariana Pineda, Carim Huespe y Leyla Apud. 

From the public sector:

  • Mrs. Liz Cramer, Minister of Industry and Commerce
  • Mr. Isaac Godoy, Viceminister for SMEs, Ministry of Industry and Commerce
  • Mr. Ruben Capdevila, Minister of Culture
  • Mr. Hugo Caceres, Minister, Presidential Management Unit
  • Mrs. Jazmin Gustale,  Innovation and Competitiveness Coordinator, Presidential Management Unit

From the international cooperation sector:

  • Maria Florencia Attademo-Hirt, and Eduardo Almeida, Country Representatives, IDB
  • Luis Fernandez, Investment Officer at IDB Lab - IDB Group
NOTES + ADDITIONAL CONTEXT:

The creative economy is one of the fastest growing sectors in the global economy. It is a transformative force in terms of income generation, job creation, and export growth. The creative economy also generates non-monetary value that contributes significantly to achieving inclusive sustainable people-centered development.

CURATED BY

BID Project & Fundacion CIRD
Paraguay
BID Project & Fundacion CIRD
Paraguay
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