Dublin Makes Me

SUPPORT MECHANISM:

This city branding initiative brought together entrepreneurs locally, and raised their profile externally. Through a bold website, brochure and events, the initiative aims both to raise the profile of homegrown successes, and also to provide useful information for local entrepreneurs.

 

IMPLEMENTING AGENCIES:

The office of the Dublin Commissioner for Startups.

NOTES + ADDITIONAL CONTEXT:

City Branding:

Brands can be useful in creating a feeling of identity and belonging, and serve as simple representations of complex ideas. In the same way that a country’s flag or a company’s logo can give a sense of coherence and be a tool to connect people with similar values, so city branding has the potential to bring together entrepreneurs within a certain area, and raise their profile externally.

Read more about this type of policy instrument in Nesta's "Digital Entrepreneurship: An ‘Idea Bank’ for Local Policymakers."

CURATED BY

Nesta
UK
Message