This city branding initiative brought together entrepreneurs locally, and raised their profile externally. Through a bold website, brochure and events, the initiative aims both to raise the profile of homegrown successes, and also to provide useful information for local entrepreneurs.
The office of the Dublin Commissioner for Startups.
Brands can be useful in creating a feeling of identity and belonging, and serve as simple representations of complex ideas. In the same way that a country’s flag or a company’s logo can give a sense of coherence and be a tool to connect people with similar values, so city branding has the potential to bring together entrepreneurs within a certain area, and raise their profile externally.
Read more about this type of policy instrument in Nesta's "Digital Entrepreneurship: An ‘Idea Bank’ for Local Policymakers."