19 Sep 2019

Thank you for your interest in the Road to Peace in West Africa Alliance and the WAGGCup. Our aim is to raise both awareness and funds for causes that are conducive to peace in West Africa, and countries in crises contexts of the region.


By telling others about us, visiting the website, or making donations from afar, you enable kids and young women and men across West Africa and it’s Diaspora to unite in an activity they all love.


The WAGGCup for Peace is born out of our reflecting back on the civil war that colored Côte d’Ivoire from December 3, 2010 to April 11, 2011.  This armed conflict left more than 3,000 dead, hundreds of thousands displaced, girls and women rapped and children trafficked.


In the run-up to the presidential elections, scheduled for October 2020 in Côte d’Ivoire, the Special Representative of the Secretary-General and Head of the United Nations Office for West Africa and the Sahel (UNOWAS), Mohamed Ibn Chambas, recalled the need for all Ivorian actors to make every effort to ensure that the presidential election is synonymous with success and peace for the Ivorian people.


As a world citizen and most especially West Africa citizen, I feel compelled to stand for peace in the region and most especially in Côte d’Ivoire. This calls on us all. Côte d’Ivoire shall not join conflict areas again because young people in there are back to work again through their innovative startups, children are back to school again, receiving education and hoping for better future. Girls and women are safe from harm and the country’s economy is recovering. 


As a soccer fan I am familiar with the binding power of the world’s most popular game. The ability to find a commonality between Ivorian people each to recognize the humanity of one another. And that, in turn, makes for a context in which dialogue and mutual understanding are possible.


I do believe, that by bringing 15 countries’ Soccer for Peace teams together each year, we are moving in the right direction. Goal by goal, I remain hopeful that we will reach peaceful States towards the World we want.


Olusegun Charles Vidjannagni,

RPWA Alliance Founder & CEO, The World’s Largest Lesson Francophone Africa Coordinator


The Road to Peace in West Africa aims to unite children and young people of the region whoever they are, whatever their belief, sexual orientation and wherever they are in their shared love of sports and most especially soccer for peace. With our office in Cotonou, Benin Republic, and managed by FORAM Initiatives, we have no affiliation; political, religious or otherwise. Our flagship project is WAGGCup for Peace.


Inspired from the Global Goals World Cup powered by Eir Soccer, WAGGCup for Peace will blossom into an ongoing peace-building effort. As the first tournament is planned for August 2020 in Côte d’Ivoire, we will embark on the Road to Peace in Côte d’Ivoire on February until July 2020. This campaign is made up of multiple events in each of the 15 countries. Peace camps, intensive soccer trainings, dialogue workshops, girls soccer games, SDGs awareness events, competitions, peace concerts, fundraisings and so on.


Each country will manage to form it’s U20 Soccer for Peace Ambassador team. Partnerships with Sport entities across the region, UN, AU and ECOWAS Peace commissions, international organizations, embassies, Foundations, SCOs, youth coalitions, multinationals, companies, musicians, soccer stars and philanthropists will be of great support in providing opportunities for millions of children and young women and men to partake in the mix of programs.


Though conflict exists in many corners of West Africa, so too does soccer; the most watched and played sport on earth. United in their love of the game, participants in our programs will form organic relationships, implicit in which are the trust and respect necessary for constructive dialogue.


With this as our guiding principle, The Road to Peace in West Africa believes that sport can serve as both a metaphor and vehicle for peace in our time.

Objective and rationale

The future of every country and its related society lies in the youthful population. Investing in youths entails building a solid foundation for future leaders by maximizing their potentials. Youth are the backbone of the SDGs with their energy and hopefulness. However, most youths are ready to defy some of the challenges prevailing in the world today such as unemployment and economic hardship, which has reduced them to the level of desperation. Most of them have given up hope and have buried their talents and indulge in activities such as drug abuse, gangsterism and banditry. It can therefore be argued that idleness breeds crime and other numerous malpractices that can only lead to the destruction of individuals and their communities. Unfortunately, politicians use these hopeless youth to set a country to civil war during elections period. The West African Global Goals Cup unites young people around football to raise defenses of peace in their minds. It also shed lights on young footballers and give them a chance of making it in life through football. We believe that young people rough doves and if well educated shall shine for sustaining peaceful communities, nations, regions and world.


The goal of the West African Global Goals Cup for Peace is to create awareness for peaceful presidential elections in ECOWAS States, using the power of kids and young men and women in making this happen.


Overall objectives


  Creating a sustainable football tournament bringing together ECOWAS States for peaceful presidential elections

  Uniting young men and women across ECOWAS as Sustainable Peace Ambassadors around SDG soccer balls

  Engaging young people’s physical and moral education with a view to reducing crime, gender based violence, drug abuse as well as HIV/AIDS

  Identifying sports and cultural talents in kids and young people and giving them a chance at making a career

  Building friendship ties with stakeholders as well as other sports oriented entities and participating in activities that promote tolerance, children’s education, girls leadership and Social Responsibility.

Expected outcomes


The importance of this project and its activities lies also in the anticipated outcome and the benefits would be multi-dimensional.


Youth beneficiaries


Junior footballers and soccer lovers are trained and equipped with basic material for re-training and career development

Activities shall equally present and encourage the spirit of competition and especially self-challenges in all participants, whose spirit shall build strong personalities in each of them

Sustainable Peace Ambassadors are equipped with the tools and practical trainings and are exposed to corporates and international organizations for decent work opportunities.

The coming together of young people from all parts of countries shall foster friendship ties and encourage national and regional integration.


Children beneficiaries


Presidential elections will be organized in peaceful conditions and no child will be under attack

Schools will remain open and children will not be forced out of school

Children’s education, safety and well-being will be secured and sustained.



Activities shall reinforce the spirit of togetherness, friendship and unity amongst politicians and most especially youth voters who constitute a very active and consequently very volatile section of the population.

Girls and women will be safe from rape and violence and smoothly continue their businesses.




- The Road to peace in Côte d’Ivoire online petition signature

- Each country organize a Global Goals Cup tournament (inter-school football, etc.) to build its Soccer for Peace Ambassador Team

- Organize a Peace Walk/March with the aim of handing the Sustainable Peace Dove over to the President of the country

- Side events include but not limited to: Dialogue, Speeches, SRH Exhibition, Fundraising for children Education, Entertianment, Peace Concert, Drama, Modelling, Poetry, Live Band at the End.

Proposed Intervention strategy


  RPWA sees sports (and in our case, specifically football) as a way of delivering peace messages, developing the talents and self-esteems of young girls. Through sports organized in a safe environment, hundreds of young boys and girls are given the chance to showcase talents that are not usually recognized. Though the whole tournament is meant for male soccer players, two female soccer clubs in Côte d’Ivoire will play before the official opening match. When girls are in the field, they get out of the ‘social construction’ that would ordinarily bar them from active participation in football. They have the unique opportunity of showing men and women; girls and boys that football can be for everyone.


  RPWA also feels the emergency in contributing to the EDUCATION CANNOT WAIT’S $1.8 BILLION RESOURCE MOBILIZATION CALL TO ACTION and providing light to communities in urgent need of clean energy. Part of resources mobilized (donations, optional entrance tickets to stadium, other sales) will not only help in giving children in conflict areas access to education but also delivering solar light to students, health workers and refugees living without electricity. Therefore, 25 % of remaining funds after tournament will go to Act for Education, another 25% to solar lights and the other 50% will be kept by organizers to plan following year’s activities.


  RPWA strongly believes in the power of poets, comedians, singers, actors, sport figures, soccer stars, activists and caring individuals in using their voices and position to advocate for humanitarian causes. We will reach out to many of people as possible thereby forming the Sustainable Peace Ambassadors. Their work consist in joining the project, speak about it, have people sign the Road to Peace in West Africa petition, volunteer, help raise funds and share insights for the success of the big project.


Proposed themes & Topics

Interactive sessions, Informal gatherings, Thought-Provoking Workshops & World-Class Hospitality at an Iconic Purpose-Driven Venue

Fully immerse yourself in the WAGGCUP experience to devise new ways soccer and entertainment can be part of the solution to peace in West Africa.

Exploring the Needs, Challenges & Best Practices of Teams, Leagues & Brands
More and more frequently, global challenges are being solved through local solutions. Despite a more connected world, large-scale organizations are having to understand how to engage specific communities and relate to their unique sense of identity. It’s becoming crucial to tailor global approaches to local cultures, needs and challenges.

At our annual event – brands, federations, governing bodies and agencies will take over the House to explore how the sport industry can create localized shared-value initiatives, and how that in turn will help them achieve greater business and societal impact.

With more than 50 different speakers, panels, debates and interactive sessions you will have to choose from, this is the event to connect with national, regional and global subject matter experts – all industry leaders in soccer, business, social change, academia, development. Here's just some of what you'll experience (subject to change): 



Scene Setting: Soccer's Role in Achieving the Global Goals
On Purpose: Brands and the UN SDGs
On Women in Sport: Special Screening and Talkback
On inter ethnic conflict: Soccer as a Platform to Unpack Identity and "The Other"
On Climate: How Can the Soccer Community Help the Planet
On Youth: The SDGs and the Future of Soccer in West Africa


Experts Share: Why Local is the New Global (also featuring 
Global Brands' Local Approaches to Making an Impact

PPP in Sports Development

Local Youth-Led Movements.



Part of our objectives is to build and manage an impactful platform, using soccer, entertainment, media, technology, events and other identified creative and effective tools, to drive the awareness and advancement of SDGs and Peace.


As noted in the design of our performance measurement framework, the level of participation and involvement of females in our activities towards achieving our goals is key.


We also want women, ladies and girls to share in the joy that comes with advancing the global goals and peace and also use their influence to carry the male folks along.

Olusegun Vidjannagni

Acting Managing Director | GEN Benin

Olusegun has over ten years of experiences working with orphan and vulnerable children, teen-agers, young women and men  in rural communities in… More