In this two-part seminar package, Small Business BC’s Market Research expert, Mark Eversfield will teach you the important steps of gathering both secondary and primary market research.
You will learn how ask the right questions, collect key data and interpret that information to help you make strategic business decisions.
- Market Research 1: Find Business Data and Insights
November 21, 10:30am – 4:30pm
- Market Research 2: Surveys and focus Groups
November 28, 10:30am – 4:30pm
WHAT WILL YOU LEARN?
Identify key resources of secondary data for your business
Set up automated tools for a continuous feed of customized data
Differentiate between quantitative and qualitative data
The difference between quantitative and qualitative data
How to determine your business viability
Uncover successful methods of collecting market research data
Register here for the Market Research seminar: https://smallbusinessbc.ca/education/market-research-for-your-business-package-2019-11-21/