The GEN Brand

OUR LOGO / THE COMPASS 

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The Global Entrepreneurship Network ‘compass’ is the common link among all GEN programs. It represents the intersections of ideas, cultures, information, people and places. 

An array of vibrant colors radiate out through the circular band give a sense of diversity, variety and optimism. The full color spectrum also symbolizes the inclusive international reach of the Global Entrepreneurship Network and its programs. 

It represents a navigator providing direction and guidance. The nature and language of the information can be altered according to purpose using a range of different ‘typographic spokes’. This provides flexibility and ensures the Compass appears consistently across a range of applications. 

The rounded typeface adds a human, tactile element which, when used in combination with color, results in a dynamic energetic logo. 

 

USAGE / FOR APPROVED PARTNERS

The following brand assets are for use by approved GEN partners only for the purposes of demonstrating the partnership. Any instances where GEN is the most distinctive or dominant brand on a webpage, printed material or other content must be approved by GEN Global -- please contact Mark Marich for approval.

These GEN Global materials are not to be used by GEN country affiliates (e.g. GEN UK, GEN South Africa). All GEN country affiliates must be approved by GEN Global before using the GEN brand. Please contact Buke Cuhadar for approval and to receive your official GEN Country branding resources.

 


GEN Compass Logo Download

EPS / AI / PNGALL 

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Standard Compass Logo Download

EPS / AI / PNGALL 

 

 

OUR FONT / VAG ROUNDED Std THIN

 

The GEN logo typeface is VAG Rounded Thin and this is used throughout all brand assets to emphasize the brand association. 

You may use VAG Rounded Light and/or Thin in ALL CAPS for emphasis or for headers. Do not use VAG Rounded Bold or Black unless absolutely necessary -- and then be sure to use it sparingly.

Download the font

VAG Rounded Std Thin

 

 

OUR COLORS / GLOBAL + DIVERSE

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OFFICIAL ASSETS / SIMPLE TEMPLATES

 

Download

Our templates are being updated. Please check back later.

 

 

 

 

BRAND GUIDELINES / CHAMPION THE COMPASS 

 

Download

GEN Country Brand Guidelines [ PDF ]

GEW Host Brand Guidelines [ PDF ]

GEW Event Organizer Brand Guidelines (coming soon)

Global Business Angels Network Brand Guidelines [ PDF ]

Global Entrepreneurship Congress Brand Guidelines [ PDF ]

GEC+ Brand Guidelines [ PDF ]

Global Entrepreneurship Research Network Branding Guide [ PDF ]

Startup Nations Summit Branding Guide [ PDF ]