TEDDY THE GUARDIAN FROM CROATIA WINS CREATIVE BUSINESS CUP
GEN
Staff
20 Nov 2013

H.R.H. Prince JoachimMorten Østergaard, and Lars B. Goldschmidt presented awards to the world's best creative entrepreneurs at the House of Industry in Copenhagen today. Teddy the Guardian, developed by Josipa Majic from Croatia won first prize. Germany came in second with its project, Kinematics. Croatia, Bulgaria, Austria and The Philippines also received special awards for ideas that they pitched to a jury during the Creative Business Cup. Bulgaria received the Softlayer prize, Croatia received the T-shirts and Suits prize, and Belgium won the Copenhagen School of Entrepreneurship prize.

After voting, the jury decided to award the team behind Teddy The Guardian from Croatia as the winner of the cup and announce them as the world's best creative entrepreneur. Josipa Majic will also receive an all expense paid trip to Global Entrepreneurship Congress in Moscow, a three-month stay in GEW Startup House in Kansas City, and a prize of $20,000. Former recipients of the award have been mentioned on CNBC, CNN, Fast Company and in Forbes Magazine.

The Creative Business Cup was also an opportunity for the international host of Global Entrepreneurship Week and the Kauffman Foundation to present the international Startup Open award also to the participants from Croatia for Teddy The Guardian. Hundreds of promising projects from more than 31 countries have participated in the competition.

Over the past three days, creative entrepreneurs from all over the world gathered in Copenhagen during the Creative Business Cup 2013– The World Cup for creative entrepreneurs.

Representatives from almost 40 countries pitched their projects to an international jury consisting of business people such as CEO of the restaurant noma Peter KreinerKåre Wanscher from Michael Learns To Rock, and Harri Koponen CEO of NPTV and former COO of Rovio International, the company behind Angry Birds.

Teddy the Guardian was chosen as the winner because jurors felt that “the idea combines senses and technology in stressful moments in family life and healthcare. The Croatian company is already growing and will continue to do so in the future. The key to creativity is connecting elements in a new way and this product has revolutionized how you get data from children in the most creative and seamless way. From a business perspective it could be the next move towards Big Data.

According to jurors, the motivation to award Germany with the second place was that “this is where hardware and software and play is merging together and it may revolutionize the way children learn and play. It can become a catalyst for robotic design in the future. It has a huge market potential and will surely grow into a great company in the future.