In preparation for the second annual Entrepreneurship World Cup, competitors from around the globe take part in a series of virtual training and mentorship programs that help them hone their skills and increase their chances of winning their national competitions—as well as those who advance to the Global Finals—through EWC Accelerates. Within the EWC platform, participants have access to an exclusive content library with information from mentors who share their valuable insights.
This article is part of a series highlighting EWC Accelerates workshops.
In an earlier EWC Accelerates session, Ouali Benmeziane shared his tips on: Digital Marketing Tools.
Ouali Benmeziane is a French entrepreneur, author, speaker and teacher at worldwide events and universities. He is the Founder and Organizer of WebCongress events — a digital marketing platform, helping the world leverage today’s digital opportunities through events, trainings and services. WebCongress runs globally, with digital & innovation events and trainings in USA, Latin American and Europe in over 16 countries. Benmeziane works to inspire and educate millions of marketers around the world.
Through the workshop, Benmeziane highlighted the importance of having a well structured marketing plan and how digital marketing professionals should always be focused on the long term objectives – even with daily activities or tasks. His focus of the workshop was to
- Provide clarity on the definition of digital marketing and invite the audience to consider the channel(s) where their users are most;
- Provide a robust explanation on why content is the top priority and how everyone has a story to share; and to
- Provide insights of the best digital marketing practices and shared practical tools for the development of a robust marketing plan.
Those tuned in to EWC Accelerates sessions have the opportunity to ask leaders in the field questions, make comments and interact with fellow EWC competitors.
Below, you can watch the EWC Accelerates session, Digital Marketing Tools.