In preparation for the second annual Entrepreneurship World Cup, competitors from around the globe take part in a series of virtual training and mentorship programs that help them hone their skills and increase their chances of winning their national competitions—as well as those who advance to the Global Finals—through EWC Accelerates. Within the EWC platform, participants have access to an exclusive content library with information from mentors who share their valuable insights.
This article is part of a series highlighting EWC Accelerates workshops.
In an earlier EWC Accelerates session, Sergio Mankita shared his tips on: Being Proactive in Filling Your Sales Pipeline.
Sergio Mankita is a known mentor, sales and marketing expert, and startup advisor with over 20 years of experience in various industries – including B2C, B2B, direct to consumer and multicultural audiences. A former fellow for the International Radio and Television Society (IRTS), Mr. Mankita earned his B.A. in Communication Studies magna cum laude from UCLA and his MBA from Thunderbird, where he specialized in Marketing and Latin America. Known as an avid traveler and foodie, Mr. Mankita has visited over 55 countries.
Through the workshop, Mankita shared the importance of being proactive and to having the right analytical mindset – in addition to laying out the strategic steps to think about when cultivating a pipeline as a “smarketer”. His focus of the workshop was to
- Highlight useful and applicable tips based on his own experiences to enhance viewers' sales skills;
- Teach them how to implement a measurement system to put progress into numbers; and
- To improve one's sales toolkit.
At the same time, Sergio exposed the common obstacles in terms of "mindset" and how to overcome them individually as well as collectively in sales teams. He placed great emphasis on the tips and best practices with regards to the value of networking and building relationships, along with the complete process for proper "pre" and "post-meeting" behaviors to increase the likelihood of closing a sale or building a mutually beneficial strategic partnership.
Those tuned in to EWC Accelerates sessions have the opportunity to ask leaders in the field questions, make comments and interact with fellow EWC competitors.
Below, you can watch the EWC Accelerates session, Being Proactive in Filling Your Sales Pipeline.