Anyone can be a sandwich artist, but can you build a virtual Subway restaurant--and grow it?
The Subway restaurant chain and Young & Successful Media, owners of the YSN network, have launched the second SUBWAY Global Challenge, a business simulation game that enables thousands of players to build, train, operate and promote their own virtual restaurants as a way to learn business development and entrepreneurial startup skills.
The competition allows aspiring entrepreneurs to compete against their peers in over 100 countries. Winners will be flown from around the world for a VIP tour of SUBWAY® headquarters in Milford, CT, where they will meet with various departments, from store design to global marketing, and will present their winning ideas to the teams that build the company and run the brand. Winners will also tour New York City to see the sites and view restaurant operations before heading to Washington, DC, where they will meet with government officials as well as business and industry leaders on global business and franchising topics.
Along with the Global Challenge online game -- where players take on a series of six challenges to promote their businesses - there is also an educational component. A documentary on the SUBWAY® restaurant chain, "SUBWAY® Restaurants: How a 17-year-old Built the #1 Restaurant Chain in the World through Franchising" is shared with thousands of college and university students throughout the world. A Teacher's Guide is also available online, which can be used to incorporate the online Challenge into curriculum, designed to show the business from every major operational angle while highlighting the benefits of leveraging franchising as the business model.
"The Subway Global Challenge is about encouraging the entrepreneurial spirit and celebrating the Subway brand by sharing our iconic startup story, challenges and successes as a business," said Don Fertman, Chief Development Officer for the SUBWAY® brand.
The second SUBWAY® Global Challenge runs through December 20th.
"Subway has one of the most inspiring startup stories of any global brand," said Jennifer Kushell, Founder and President of the Young & Successful Media, founder of YSN.com (your success now) and author of the New York Times best-seller Secrets of the Young & Successful. "This competition is special because it engages young entrepreneurs from every corner of the world in a gamified business simulation and inspires them to put their skills and knowledge into practice. It also shows the potential Subway sees in young entrepreneurs as prospective franchisees. After all, Subway wouldn't exist if co-founder Dr. Buck didn't see the potential in young Fred DeLuca back in '65."