In 2012, Novitske moved to Nigeria, from the United States, believing that the country held immense untapped potential, having an under-penetrated consumer population, expanding infrastructure and online access, and an active entrepreneur network.

In 2014, she launched Singularity Investments as the Principal Investment Officer where she oversees the firm’s operations in Africa. Singularity lends its relationships and expertise to source extraordinary investment opportunities, while supplying the skills, resources, and capital to grow portfolio companies into industry leaders across the continent.

Singularity invests in visionary entrepreneurs in technology-enabled, early-stage companies in Sub-Saharan Africa. Typical sectors of interest will include Mobile & Web-Based Services, Technology & Software, Digital Infrastructure, and Digital Media & Entertainment.

Novitske previously managed investments at Nigerian private equity firm Verod Capital Management. Prior to joining Verod, she was focused on Africa investments at Small Enterprise Assistance funds and in financial services at New York-based Sandler O’Neill Asset Management.