A Workshop on ABC of Entrepreneurship Come with an Idea Leave with a Working Plan”

Activity Description





 Entrepreneurs Ventures Network HOLDING SAL announces

Imagine 2019 serie

A Workshop on "ABC of Entrepreneurship  Come with an Idea Leave with a Working Plan”

SMALL VILLE HOTEL November 17th – 18th – 2018

Proudly celebrating the Global Entrepreneurship Week

This training is a practical workshop which will be divided into two sections. You will learn how to become an entrepreneur and gain the management skills needed to make your venture successful. You will gain skills in finance, accounting, marketing, and people management and learn what it takes to manage a business.

SECTION ONE Participants will learn all the BCs of entrepreneurial activity and all managerial preparations needed to develop , fine-tune, and prepare their business plan

SECTION TWO: Participants will take their business idea to the next level. Mainly their will

  • Create and propose the implementation of a business plan for their ideas
  • Receive feedback on the final project

Who Should Attend?

This  Program will benefit not only aspiring and current entrepreneurs, but also those who are in companies and would like to engage in entrepreneurial activities. This Program is meant for Entrepreneurs and therefore, job outlook is endless as learners will gain skills that can be applied to all industries.

Explore The Business Model For Your Venture


This is an intensive program for highly motivated individuals and teams who want to put their idea to the test and answer this question: Does this idea have real market potential, and if so, what is it and how do I pursue it?

What You'll Learn:

  • To identify and evaluate business opportunities.
  • To develop business ideas through customer interactions.
  • To use Lean Canvas to document the progress of your venture.
  • To employ techniques to overcome risks and make sound business decisions.
  • To manage your venture efficiently using toolkits and skills in areas of: accounting, finance, people skills and marketing.

In particular

  1. Generate opportunities for entrepreneurial innovation
  2. Work with your team to validate your hypothesis
  3. Get feedback from our coaches
  4. Work with your team to refine your business plan
  5. Pitch your business plan to a panel of judges

So what do you focus on when building the business model?

  • Understand your uniqueness: “Identify your competitors, identify why your product is unique, and validate that the product or service cannot be copied or adapted by competitors.”
  • Deal with the detail: Pay very, very close attention to detail. Even the smallest thing will trip you up when you’re explaining your plan to investors. They’ve done this many more times than you have. If you have small doubts, address them before they become big doubts (and they will probably become big doubts when you’re presenting your plan and you don’t have a satisfactory answer to a tough question).
  • Know your numbers: Proper financial forecasting helps clarify the bottom line questions. It has shown us better ways of approaching our pricing and the revenue models in servicing particular client segments profitably. Further, it has highlighted the key performance areas we need to track to drive performance for our operations going forward.
  • Be real: Be realistic about what you hope to achieve. Don’t over-inflate the numbers.
  • Explain how you will get things done: Ideas are nothing – it’s all in the execution. If you don’t have a concrete explanation of how you’re going to achieve what you want to achieve, don’t bother. Dream big, but dream real.


  • Discuss the concept of entrepreneurship and identify the effect entrepreneurs can have on the economy
  • Identify requirements to become a successful entrepreneur
  • Clarify personal expectations, values, skills and experience.
  • Identify methods of investigating business opportunities that are in line with personal and business interests and values.
  • Discuss the importance of market research in order to understand potential customer requirements and market needs for a product and/or service.
  • Explain the legal and ethical aspects of ownership of ideas, designs, etc.
  • Explain and have the knowledge of relevant legislation and regulations affecting entrepreneurs.
  • Identify and explain all factors and costs that need to be considered in starting up and managing a venture.
  • Explain the essential elements of a business plan and the importance of financial planning.
  • Explain the key concepts of marketing to enable the student to develop and plan marketing strategies relevant to his or her entrepreneurial venture.
  • Describe various means available that can be used to launch and publicize a new venture

Do You Have What it Takes to be an Entrepreneur?

Entrepreneurs try to identify and meet a need for a product or service. Entrepreneurs come from all types of backgrounds, may be of any age, and create all kinds of businesses.  Some own tiny craft shops, while others own huge construction companies.  Entrepreneurs try to identify the needs of the marketplace and to meet those needs by supplying a service or product.  When they succeed, their businesses flourish and the profits go to them.  When they fail, their companies decline and they may have to go out of business.

Stand Out from the Crowd!

There are many opportunities for entrepreneurs in each type of business.  Manufacturing businesses actually produce the products they sell.  Using resources and supplies, they create everything from automobiles to paper.  Wholesaling businesses sell products to people other than the final customer. Retailing businesses sell products directly to the people who use or consume them. Service businesses sell services rather than products.  They include hotels, hairdressers and repair shops. Entrepreneurship benefits the economy by filling unmet needs and increasing productivity. It also benefits the economy by providing employment to local inhabitants, paying taxes to government and council and often buying materials from other local businesses, which circulates money around the geographical area. In many cases, the most successful entrepreneurs started businesses that are today large corporations.


 Course Outline


  1. Explaining the approach – How  to integrate a strong action philosophy in developing entrepreneurial ideas, focusing around the "DO Your Venture" ideology
  1. Scope & Nature of Entrepreneurship
    • What is a Entrepreneur
    • Types of Entrepreneurs
    • Factors Affecting Entrepreneurial Success
    • Sources for Business Ideas
    • Intrepreneurs
    • Ethics
    • Entrepreneurial Process
  2. Illustration Common paths taken by successful entrepreneurs
  3. Pre-venture idea creation and evaluation
  4. Is Entrepreneurship Right for You
    1. Reasons for Becoming an Entrepreneur
    2. Skills Needed by Entrepreneurs
    3. Determining How Suited You are to Being an Entrepreneur


Cluster 2 Assessing opportunities

  • Questions To Consider
  • Assessing Opportunities
  • Entrepreneurial Lifecycles (Opportunity Recognition, Opportunity Focussing, Resource Commitment, Market Entry, Full Launch and Growth, Maturity and Expansion, Liquidity Event)


Cluster 3 The Role of Market Research

  • Obtain, Analyse, and Interpret the information necessary
  • Who Will Buy Your Products and/or Services
  • What Do They Want
  • Market Research Steps
  • Types of Market Research (Market Research, Product Research, Promotions Research, Sales Research, Company Research)
  • Gathering Data (Primary Data, Secondary Data)
  • What Needs Research (Physical Attributes, Behavioural Characteristics of Customers, Identifying Best Prospects)
  • The Research Process
  • Statistics
  • Researching Competitors
  • Tracking Trends
  • Staying Ahead of Trends
  • Questionnaires


Cluster 4 Implementation Parameters

Intellectual Property

  • Copyright
  • Contract Law
  • Public Domain
  • Right to Privacy
  • Law & the Internet
  • Electronic Publishing
  • Patents
  • Designs
  • Trademarks


Legal & Ethical Concerns

  • Types of Business (Sole Trader, Partnership, Private Limited Companies, Public Limited Companies)
  • Terminology
  • Legal Obligations


Operating a Business

  • Goals and Objectives
  • Resources –Premises, Equipment, etc
  • Stock & Suppliers
  • Identifying Business Functions
  • Thinking About Expenses & Costs
  • Dealing with Fluctuations in Demand


The Business and Financial Plan

  • What is a Business Plan
  • Venture Capital
  • Forcasting
  • Setting Goals
  • Policies
  • Scheduling
  • Budgeting
  • Developing Procedures
  • What to include in a Business Plan



  • Gathering Information
  • Identifying Key Issues
  • Developing Strategies and Actions
  • Market Opportunity Analysis
  • Determine a Target Market
  • Engineer a Target Market
  • Market Objective


Launching a Venture

  • Launching
  • Start Up Assistance
  • Being Prepared for Change
  • Prepare Contingency Plans in Advance
  • Using Assets Well
  • Think Laterally
  • Core Business Focus
  • Taking Calculated Risks



Cluster 1: Generating Startup Ideas Out of Problems

Participants explore typical situations in their everyday life where they might spot opportunities for user innovations revealing how first-level innovations often begin at home.

  • Identify instances of user innovation around you
  • Explore typical situations to begin conceptualizing a user innovation
  • Generate and analyze 10 opportunities for entrepreneurial innovation
  • Case studies - videos

Cluster 2: Solving Problems and Skills Assessment

Participants assess their skills and select one idea that they think they can address by way of diffusion-the process by which a new idea or product is accepted into the market.

  • Solve real-time issues by way of user innivations
  • Submit 1 idea and present skills relevant for a solution
  • Select final idea and form final groups

Cluster 3: Market Segmentation and Customer Personas

This module focuses on market segmentation and how participants can perform a “beachhead” analysis- identifying the primary set of target customers.

  • How to rapidly develop and test ideas by gathering quick customer feedback
  • Tools to successfully launch your venture including Lean Canvas
  • Apply principles of market segmentation
  • Conduct primary research to determine ideal customer market
  • Choose one primary market to focus on the “beachhead” market

Who’s Buying: Identifying and Profiling Your Customers

In this module, participants learn to develop end user profiles and customer personas that will help them target their customers effectively.

  • Develop end-user profiles, or customer personas
  • Estimate total addressable market size

Cluster 4 : Bullseye: Offering the Right Value Proposition

This module covers the essentials of defining product specifications and estimating the quantified value proposition that will help a company position itself effectively.

  • Understand the full life cycle use case
  • Design high-level product specifications
  • Estimate the quantified value proposition
  • Chart a competitive position
  • Understand the Decision Making Unit (DMU)
  • Develop a pricing framework
  • Map a sales process

Cluster 5: The Pitch: Bringing Ideas to Center Stage



Registration Sheet

A Workshop on "ABC of Entrepreneurship  Come with an Idea Leave with a Working Plan”

SMALL VILLE HOTEL November 17th – 18th  – 2018

Learn more about Entrepreneurs Ventures Network HOLDING SAL involvement in the Global Entrepreneurship Week – http://www.GEW/entrepreneurslb.network



Delegate Details

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Institution:                                                              Position:



Pricing policy

Each course delegate registration :                                        USd 150

Each Two Delegates or more ( same institution) :          gets 10 percent discount

Website of event : http:www.imagine2019.site

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