Madden Challenge

Activity Description

The University of Denver welcomes students, alumni, faculty and friends to join us at the Madden Challenge Competition. During this event,  student teams will display and pitch their innovation to a panel of judges idea based on one or more 4th Industrial Revolution technology.

The Madden Challenge is part of the Fourth Industrial Revolution course, an introductory class required for business majors that builds foundational knowledge in business and entrepreneurship.

The course introduces students to current technologies and requires them to use innovation and creativity to create a comprehensive business plan and a go-to-market strategy. Many students have the opportunity to convert their ideas into actual prototypes using artificial intelligence, 3D printing, blockchain, crypto currency and more.