Creating Brands That Adapt to Change

Creating Brands That Adapt to Change
Activity Description

Focalize is a workshop series that brings together entrepreneurs, investors, business experts, community leaders and entrepreneurial support organizations to aid and celebrate entrepreneurs - the doers and makers of things.

Our events extend beyond New Jersey’s entrepreneurial footprint to include everyone regardless of culture, size of economy, maturity of ecosystem and geography.

In partnership with Global Entrepreneurship Week (GEW) and its aim of making it easier for anyone, anywhere to start and scale a business, our activities include high-impact presentations, live Q&A, games and group sessions intended to provide entrepreneurs at all stages with the resources necessary to reach the next level.

With the devastating impact of Covid-19, the theme of this year's event is Creating Brands That Adapt to Change. Each day, starting November 8th, we will meet from 11:00 AM to 12:30 PM EST. All sessions will be recorded and available for replay to paid attendees for a limited time.

Topics covered:

  • November 8th - How Strategic Brands are Born
  • November 9th - Building a Disaster-Proof Brand Foundation
  • November 10th - Why Brands Have to Become More Like People
  • November 11th - 5 Creative Ways Brands Can Adapt to Change
  • November 12th - Rebranding vs Brand Refresh: Which is Right for You?