How I Created Siri: A Fireside Chat with Adam Cheyer


Adam Cheyer (co-founder of Siri, Bixby, and has a chat with Dwayne Samuels (co-founder, and CEO of Samelogic) about the key things that has made his products, companies, and his life successful! 

Adam is an inventor, entrepreneur, engineering executive, and a pioneer in AI and computer-human interfaces.

Adam has been a co-founder or founding member of four successful startups, including Siri (sold to Apple, where he led server-side engineering and AI for the Siri assistant), (the world's largest petition platform), Viv Labs (sold to Samsung, whereas VP R&D, Adam led product engineering and developer relations for Samsung’s voice assistant), and Sentient (massively distributed machine learning, sold to Cognizant).

Previously, Adam was VP Engineering at Verticalnet (enterprise software) and Dejima (mobile software). Adam also spent more than a decade at SRI International, where his most recent role was as Chief Architect of CALO/PAL, the U.S. government's largest funded AI project.

In addition to his technology work, Adam is an award-winning magician. He has performed in stadiums for thousands, on TV for millions (including on the well-known “Penn and Teller Fool Us” show), entertained heads of state and presidents, and fooled some of the top pros in the business.

Adam has authored more than 60 publications and 38 patents and served on numerous advisory boards and committees.


Dwayne is an internet entrepreneur and the CEO and co-founder of, an agile feedback experimentation platform for product management. Samuels was the CEO and co-founder of the Microsoft-funded startup Grikly. Samuels is an alumnus of Silicon Valley-based startup incubator Draper University and Sir. Richard Branson's Branson Centre of Entrepreneurship in the Caribbean.

In 2018 Samuels was listed as one of the 100 Most Influential People of African Descent (MIPAD) by the United Nations in the field of business and entrepreneurship. Also, also that year Entrepreneur (magazine) listed Samuels as one of the most brilliant entrepreneurs in Latin America. In 2010 he was a member of Northern Caribbean University's team Xormis, which won the Microsoft Imagine Cup Interoperability Challenge. As a result of this, he was among the first recipients of the I Believe Award by the Governor-General of Jamaica, which appoints young high achievers as youth ambassadors for social change.