JA Company Programme

Purpose & process

The aim of the JA Company Programme is to enable students to form their own real enterprise and discover first-hand how a company functions. They elect a board of directors from amongst their peers, raise share capital, and market and finance a product or service of their own choice.

At the end of the programme they present a report and accounts to their shareholders.

Students learn to:

  • Raise real finance by selling shares
  • Open and use their own company bank account
  • Carry out market research
  • Work together to create their business plan
  • Develop their own product or service
  • Market and promote their product or service
  • Trade with the public
  • Manage the company finances
  • Take part in trade fairs
  • Compete with other schools in 'company of the year' competitions.
  • Learning outcomes

Students can develop enterprising skills, attitudes and behaviours, including:

  • Creative thinking and problem solving
  • Communication and presentation skills
  • Confidence and a can-do attitude
  • Teamwork and leadership
  • Negotiation and decision making
  • Setting goals and time management
  • Risk management
  • Curricular or thematic relevance