Business Idea generation and validation


While students and young professionals increasingly prefer entrepreneurship over traditional employment, many of them find it difficult to develop a business idea that appeals to them and that is realistic.

In this workshop, Vlad Glaveanu will offer advice how individuals or groups can come up with ideas for a new business. Following this, Edward Boon will present a few simple methods to assess a business idea to ensure it is viable.

Vlad Glaveanu, Head of Webster University Center for Creativity and Innovation (WCCI), and Edward Boon, faculty member in marketing and entrepreneurship, Webster University Geneva

Organisation: Webster University Geneva