Event Title: Marketing Strategies for Startup Internationalization
Speaker: Wael Eldesouki Bedda- Director AAST Center of Entrepreneurship Arab Academy for Science, Technology & Maritime Transport, Egypt
Date & Time: 17th November, 7pm to 8pm (GMT+7)
Description: Many startups have the vision of scaling their operations internationally and expanding their business outside their home market. Their limited resources and lack of foreign markets knowledge might make it very challenging for them to scale, that’s where the entrepreneurial marketing strategies should be utilised to enable the startup internationalisation where traditional marketing won't be suitable to them.