The Art of Attracting Press to Your Business


Have you always wanted to have the local media cover your small business? In the fast paced 24-hour news cycle, getting the attention of the media can be difficult. Learn some quick tips about how to pitch to the media from a 20-year news veteran turned entrepreneur. You’ll walk away with tangible ideas to get your business seen and heard in your local community.

Presenter: Dana Haynes, Owner, Dandles Candles 

Media is in Dana’s blood. After 20 years in the local television industry, Dana Haynes made the leap into the public relations world, working for Visit Spokane as their Communications Director. Dana still helps generate media for a few select clients in Spokane, but most of her time is spent growing her own business. Dana started Dandles Candles as a hobby 20 years ago. Now, the business is thriving with thousands of her candles sold throughout the northwest every year. Previously, Dana worked as an Emmy-nominated anchor and reporter at KHQ-TV in Spokane. Some highlights from her television career include covering two Rose Bowls, several NCAA Men’s Basketball Tournaments, and seven seasons of live coverage from Los Angeles for the American Idol finale.