PR for Businesses: Leveraging Press and Media for Exposure

This panel will discuss actionable tips on how businesses can utilize the press and media to leverage brand awareness and exposure.
OVERVIEW

This panel will discuss actionable tips on how businesses can utilize the press and media to leverage brand awareness and exposure.

The landscape of public relations has changed dramatically over the years given the introduction of new digital technology, social media, influencers and more. In the world of PR, when exploring press and media outreach, the lines become even more blurred as the rising of more non-traditional methods of ""press"" (Youtube, podcasts, IG TV, etc.) become increasingly popular.

This panel will discuss the evolving world of public relations -- particularly as it pertains to utilizing the press and media for brand and business coverage, in addition to discussing tips on how to engage with the media, do's and don'ts, as well as how to measure one's success or return on investment when looking into PR as a business branding or growth strategy.

Panelists range from veteran publicists to media personalities to influencers - as they will candidly discuss actionable tips on how small businesses, startups and entrepreneurs can leverage these platforms and outlets, for success.