Branding Challenge (MGEW, 2025)

In this fast-paced branding challenge, teams will be given a random everyday product—such as a pen, paperclip, or bottle—and just 15 minutes to completely rebrand it into something extraordinary! Participants must collaborate to create a catchy name, an eye-catching logo, and a powerful tagline that redefine the product’s identity and appeal.

Objective:
To cultivate innovative thinking, branding skills, and effective communication among participants while highlighting the importance of creativity in entrepreneurship.

Duration: 15 minutes (plus 5 minutes for presentations)

This activity is designed to spark creativity, teamwork, and entrepreneurial thinking under time pressure—skills essential for every innovator. Teams will then present their rebranded products to a panel of judges, who will evaluate them based on originality, marketability, and presentation.