GEN is dedicated to helping anyone unleash their ideas and turn them into real-world businesses. And now it has a game to help you do just that.
No Bad Ideas is the card game designed to help you turn your ideas into great ones – without fear of making mistakes. It is one tool alongside an array of pre-start programs, like GEN Idea Builders, which helps cohorts of nascent entrepreneurs test prototypes, to Global Entrepreneurship Week which invites hundreds of thousands of ordinary citizens each year to consider the path of entrepreneurship.
Each set contains 80 cards to design, imagine and connect. Dynamic questions are divided into six unique decks that will lead you to create something new, solve problems and anticipate the future.
The game is a fun and easy idea – no pun intended – to play with your friends, collaborators and communities at home, in your community or as a team-building exercise at your event. It will also be a featured activity during Global Entrepreneurship Week this November. So fill out the form below, buy a deck and start collaborating on your ideas now!
What Can You Achieve with No Bad Ideas?
Generate Ideas
Conduct brainstorming sessions to unlock your creativity and explore new avenues.
Solve problems
Activate your ability to identify a problem until you find a desired solution and monitor and evaluate its implementation.
Analyze scenarios
Design solutions that adapt to different future scenarios from different industries.
Get to Know the Decks
Each set includes:
- 3 different dynamics to guide your session according to the objectives set by participants.
- 15 irreverent assumptions that will make you reflect on (perhaps) unlikely and real situations.
- 25 real-world business questions that will spark your creativity and imagination.
- 7 actions that will make you rethink your idea when you have to modify it, replace it or reverse its order.
- 10 technologies that will help you make your idea reach more people and make it last over time.
- 20 scenes from the future that force you to think of solutions straight out of a science fiction story.
Watch this dynamic workshop held at the 2025 Global Entrepreneurship Congress, which introduced attendees to the game.
How Can You Use No Bad Ideas?
These cards are designed to break the rules, so this is just a suggestion of how you can use them.
- Choose Dynamics: Select the Dynamic card that best suits the objective of your session and separate the decks to be used.
- Define Roles: Define who will play moderator and who will be participations to provoke conversation.
- Generate ideas: Follow the instructions on the back of the chosen Dynamic card and begin discussing the proposed ideas.
Cataloging Ideas: Using the Innovation Tool included in this set, catalog and select the ideas generated during the rounds.
Get Your Card Deck
If you are interested in purchasing the game or in a GEN moderated session for your event or meeting, please complete this form. For further questions, please contact Garry Lyon at garry@genglobal.org.