BRIEC: Extended and Virtual Reality in action for Tomorrow's Innovators

Event type: Symposium for researchers, entrepreneurs, industry professionals, and policymakers

Overview: A focused half‑day event demonstrating how Extended Reality (XR) and Virtual Reality (VR) drive real‑world innovation. Four invited speakers — a mix of academics and entrepreneurs — presented their projects and evolution in XR/VR, followed by lively, in‑depth discussions after each talk that connected research insights to commercial realities.

Objectives

• Showcase four high‑impact XR/VR projects from academia and industry
• Surface measurable successes, lessons learned, and practical challenges
• Stimulate cross‑sector dialogue through immediate Q&A and discussion after every talk
• Identify near‑term collaboration and scaling opportunities between research teams and businesses

Program format and flow

• Four curated talks (20–25 minutes each) from academic teams (research methods, evaluation, long‑term directions) and from entrepreneurs (product strategy, market traction, business outcomes)
• Lively discussions after each talk (10–15 minutes): moderated Q&A with the audience, focused on technical trade‑offs, validation methods, ethical considerations, and commercialisation paths
• Showcasing of projects, also with the implementation of AI.