Brain Hacks to Boost Your Brand

Your brand affects and is affected by the brain in many ways. In this session you’ll learn a bit about how the brain reacts to specific information and how you can use this to make your branding more effective.

About Presenter:        

Kevin Smith is a Story Architect. As the Chief Story Architect for TheStoryArchitect.com, Kevin helps start-ups, small businesses, and social enterprises unleash their story to secure customers and investors, by helping them understand what their core customer story is and then helping them get their story to market. His services include branding, messaging, marketing strategy, SEO, Content and Social Media marketing, presentation and pitch design, web design, lead generation, sales coaching and business development. Before launching TheStoryArchitect.com, he rocked sales and marketing at Dell for 14 years, made thousands of presentations, ran for political office and managed a gadget addiction.

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Do It In Durham is a series of events taking place in the Region of Durham from 13 to 27 November 2017. This series is in celebration of Global Entrepreneurship Week. Every event is an opportunity to network and grow your business and your knowledge. There is a rich eco-system of support, funding and entrepreneurial resources for businesses.