Branding Strategy Clinic

Do It In Durham is in celebration of Global Entrepreneurship Week.  In Durham we have over 50 events happening to celebrate, inspire and motivate entrepreneurship.  There is a rich eco-system of support, funding and entrepreneurial resources for businesses.
The Brand Strategy Clinic will be vital to the development of the potential product or services offering. As part of the overall business plan the Brand Strategy will be discussed in relationship to the following:
1. Developing awareness in the marketplace
2. Understanding the competitive landscape
3. Target audience identification and development
These key factors will produce the groundwork for all communication. In addition the “Point of Difference” (POD) will be discussed and ideas generated to fulfill the POD statement - critical in the preparation of the communication plan. The Clinic will provide the necessary thought process to develop a relevant, meaningful and flexible Brand Strategy
About the Presenter, Greg Berube

Strategic Brand Leader I am a trusted brand thought leader who delivers results to organizations seeking to develop their brand impact and growth Brand health and growth is a necessity of a well-maintained and profitable organization. Without a well-formulated strategic plan Brand disaster and lost revenues are inevitable My strengths are uncovering brand discrepancies and leveraging effective brand tools and messaging to develop effective meaning communication that can aid in revenue generation I am well known for my continuous forward thinking and well grounded strategic brand development advice