Building Your Marketing Toolkit

Do It In Durham is in celebration of Global Entrepreneurship Week.  In Durham we have over 50 events happening to celebrate, inspire and motivate entrepreneurship. There is a rich eco-system of support, funding and entrepreneurial resources for businesses.
Building Your Marketing Toolkit
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important.
Uncover Some of Those Core Concepts

Learn what marketing really is (and isn't)

Understand how marketing has changed in ways that benefit small businesses

See the importance of setting goals and objectives for their marketing efforts

Explore the 4 Pillars of Marketing Success - A framework that shows how different marketing activities all fit together. and will help small businesses reflect on their own marketing program.
 
About the Presenter

 Melanie Martin is an Certified Local Expert for Constant Contact. She speaks to small business owners, non-profit organizations and community groups on building a foundation of marketing knowledge, to uncover core concepts of marketing from which they can build effective tools to help their business organizations grow. 
 
Through her company, Webrite Design Solutions, Melanie works with companies, providing web design/development services. An international company, Webrite specializes in custom Wordpress, Joomla, Drupal & CSS/XHTML websites, brand identity. Melanie and her team will manage your marketing communication programs from goal identification to delivery.
 
Melanie and her company have earned a reputation for comprehensive web solutions, strong customer service and exceptional attention to detail.