Business Idea generation and validation

While students and young professionals increasingly prefer entrepreneurship over traditional employment, many of them find it difficult to develop a business idea that is both appealing and realistic. In this workshop, Vlad Glaveanu will present techniques that can be used to come up with ideas for a new business. Following this, Edward Boon will present a few simple methods to assess whether a business idea is viable.

Workshop organized by Vlad Glaveanu, Head of the department of Psychology and Director of the Webster Center for Creativity and Innovation, and Edward Boon, faculty member in entrepreneurship and digital marketing.

Seminar followed by drinks and snacks
Organisation: Webster University Geneva

www.webster.ch/fr