Business Value Proposition Development

Do It In Durham is in celebration of Global Entrepreneurship Week.  In Durham we have over 50 events happening to celebrate, inspire and motivate entrepreneurship.  There is a rich eco-system of support, funding and entrepreneurial resources for businesses.
The key to securing customers and investors in your business idea is being able to clearly and quickly describe your value proposition. In this session we will explore how to categorize your customers, identify their problems and their pain points, and build a value proposition, a statement of how you uniquely solve that customer’s problem. The value proposition will help you communicate to customers “why” they should buy from you, and help you prove to investors that there is a business opportunity to solving these problems.