Disruptive Marketing – What’s Ordinary Won’t Work Anymore!

The Marketing game is changing whether you realize it or not and no industry is immune. We are seeing it every day with disrupters like Bit Coin, Airbnb, Uber, Amazon and many, many others. Traditional business paradigms are being challenged in every way and the old Marketing strategies are no longer the answer. Creative out of the box thinking and implementation are now the name of the game. Now is the time to decide if you will be a disrupter or be disrupted.

During this Session you will learn:

  • * What the “Pivot to Profit” philosophy is and how to implement it so that you control rather than react to Market changes.
  • * Learn where your Business ranks on the Disrupter scale and what critical changes you may need to make to be at the forefront of your industry – or get left behind.
  • * Learn the critical “shrink to grow” model and how to implement it
  • * Complete the workshop and feel confident that you have tools in place to take a proactive stance to Market disruption – even if you think it is never going to happen to you!
  • About Presenter:
  • Liz Scott photo

    My motto is – GET FIRED UP! If you are an Entrepreneur you need to love what you do. You need skills, savvy and passion. You need that inner fire that is going to take you and your business to exactly where you want it to be. Somewhere along the rocky road of Entrepreneurship though you are likely to get stuck, loose focus, lack motivation or just plain stop having any fun in your business. Maybe you lack the knowledge or skills to get you more clients, achieve higher revenue or attract the kinds of clients that are right for you. And that, drum roll please, is where I come in. I specialize in lighting a fire under you and your business. I have a degree in Psychology, over 25 years of Marketing experience as a senior Vice President, I am a certified professional business coach, but most importantly I am your guide, your sounding board, your teacher, mentor, helper and friend.

  • REGISTER HERE

  • DIID Logo 2017Do It In Durham is a series of events taking place in the Region of Durham from 13 to 27 November 2017. This series is in celebration of Global Entrepreneurship Week. Every event is an opportunity to network and grow your business and your knowledge. There is a rich eco-system of support, funding and entrepreneurial resources for businesses.