Certified Marketing Professional Batch 11 Day 1

The Certified Marketing Professional (CMP®) program is designed to demonstrate how marketing creates value for shareholders and to provide managers with the practical tools for developing and evaluating marketing strategies using modern shareholder value analysis. Accredited by the Sales and Marketing Institute (SMI) International based in Australia, participants of the program shall be eligible for the certification process to become globally recognized Certified Marketing Professional (CMP®).

Marketing has not has the impact on management that its importance merits. The CMP® program reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis. It redefines marketing's role as contributing to this task of shareholder value creation. This program explores how this affects marketing planning and decisions about brands, pricing, communications, distribution and the internet.