Challenger Marketing: Attacking the Leaders of the Industry

Learn the success factors as well as the pitfalls! Learn too from other industries, beyond food and beverage, both domestic and international such as Telcos (Sun Cellular), Airline (Cebu Pacific), Retail (Watsons, Walmart, Amazon), Pharmaceuticals, and many more! Understand the Challenger Strategy Matrix derived from the 3 Attack Goals and 4 Faces of Attack. Choose from the 12  Attack Strategy options suitable for your product / service to ensure challenge success.