Creative Calls to Action

Do It In Durham is in celebration of Global Entrepreneurship Week.  In Durham we have over 50 events happening to celebrate, inspire and motivate entrepreneurship.  There is a rich eco-system of support, funding and entrepreneurial resources for businesses.
 
Without a call to action your marketing is just publicity. This session will help you create better calls to action, increasing the chances that people will do what you ask of them in support of your business.
About the presenter
Lyndon Johnson is a recovering broadcaster turned communications specialist.  He has spent the last two decades helping small and midsize businesses to build key relationships, and use them to grow.
 
He is the founder of two public relations startups: THINK DIFFERENT [LY] and COMMS.BAR.  He wants to make public relations, marketing and publicity affordable, accountable, effective and transparent