Customer Probability Analysis

Customer-base analysis uses information on the history of customer purchase patterns to address forward-looking questions, such as:

1. Which individuals are most likely to be active (or inactive) customers in a future period of time?

2. What will the aggregate and disaggregate purchase patterns look like for a group of customers in the future period?

3. What will be the "customer lifetime value" for a group of customers listed in the firm's database?

An increasingly large number of practitioners have been charged by senior management to obtain valid answers to these kinds of questions. This two-day workshop aims to bring sophisticated practitioners fully up to speed on the essential techniques that should underlie their customer-base forecasting activities.