Dawson College EWeek Lecture/Workshop Series: Entrepreneurship From a Design Perspective

Adopting a nonconformist perspective, Kim Deland has taken up several entrepreneurial projects as far back as childhood. Her projects have always been excuses to manufacture, test and sell products, try different revenue models, but also immerse herself in authentic situations. Kim realized several years into the process that she has always taken the same path with two approaches, one from the point of view of an entrepreneur to end up with a lucrative business and one from a designer focused on user-centered development. This presentation is the story of her journey through these projects from two points of view: of design and of entrepreneurship.