Demystifying Google - A Conceptual Overview and Tips for Better Ranking

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Demystifying Google – A Conceptual Overview and Tips for Better Rankings
This session will help attendees understand conceptually how Google’s search engine works, and why it works as it does. Jeff will delve into the two major types of variables that Google considers, and will highlight those with the biggest potential for impact. Attendees will leave with a good understanding of what they need to do to impact their own rankings in Google’s search results, and just need to add lots of time and energy to make those better rankings a reality.
About the Presenter
Jeff Quipp is one of the world’s leading authorities on digital marketing, and getting measureable results from the ever expanding array of advertising options available via the web. Combining “How To” techniques with digital strategy, Jeff (and his firm Search Engine People Inc.) works with companies of all sizes to help them capitalize on all the marketing opportunities they’re missing online. He is the founder and CEO of Search Engine People Inc., Canada’s largest digital marketing agency, and 6 time recipient of the Profit 100, the list of the Fastest Growing Companies in Canada. Jeff is a sought after speaker, and is a regular columnist for the Globe and Mail, Financial Post, Huffington Post, Profit Magazine, Toronto Star, and many other publications.