Four simple tools for great start-up marketing

In this workshop, Edward Boon and Mariana Alba of Webster University Geneva will explain four simple tools to help you develop an effective marketing strategy. These tools are: Customer Persona, Differentiation matrix, Value Proposition, and Customer Journey.

Each tool will be explained in a simple way, focusing only what is important. Participants are encouraged to share their own business ideas, which may be used as examples how the different tools could be applied.

Mariana Alba, Marketing and Communication, Knowledge Management, Social Progress, Webster University Geneva
Edward Boon, researcher and lecturer in marketing and entrepreneurship, Webster University Geneva