GEN Global Assembly Workshop: Campaigns that Inspire New Entrepreneurs (Group 1)

Session Description

The world needs more entrepreneurs.  We need more people forming teams, testing ideas and getting started.  

We have plenty of accelerators, educational academies, startup community activities, new AI platforms, mentors, investor communities and entrepreneurial support organizations.  What the ecosystem needs is more customers – more people to help in our communities.

The global brainstorm will discuss your ideas for inspiring more citizens in our economies to explore entrepreneurship somewhere in their career path.  Discussion questions include:

• What could a global communications campaign to reach more ordinary citizens look like in 2026?
• What personal goals and values can entrepreneurship appeal to?
• What words work best in inspiring more people to dream and take a risk on an idea as a builder?
• What are the narratives that appeal to newcomers to entrepreneurship?
• How to you tell stories and what stories matter?
• Who are the right role models to inspire and reinforce the message that it can be done by anyone driven to try?
• What do you need to help more people join our communities of enablers supporting nascent entrepreneurs?
• How do we make it sustainable for our governments and institutions to financially support?
• How can we build on models to date like Global Entrepreneurship Week?

Following a lunch break, this theme will conclude with a workshop on understanding the entrepreneurial mindset.

About the GEN Global Assembly

The GEN Global Assembly (GGA) brings together diverse experts and practitioners from around the world to brainstorm strategies and learn skills for strengthening the global entrepreneurial ecosystem. To kick off the GEC, the immersive GGA workshops will provide the tools and insights to help us build thriving entrepreneurial ecosystems together around the 2025 themes, including "The World Needs More Entrepreneurs."

The World Needs More Entrepreneurs

The world needs more individuals experimenting, launching, and scaling ventures. This track will focus on how to inspire more people to take this path, thereby increasing the number of people using entrepreneurial support organizations (ESOs) and getting started.