Grow Your Business With E-Mail & Social Media

Do It In Durham is in celebration of Global Entrepreneurship Week.  In Durham we have over 50 events happening to celebrate, inspire and motivate entrepreneurship.  There is a rich eco-system of support, funding and entrepreneurial resources for businesses.

Simple Marketing Strategies for Small Business and Nonprofits
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, e-mail and mobile, deals and whatever new social networking is rolling out that month - there's a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming.
This session will help make sense of the noise. Today we're going to show you how to make the most of the combination of email and social media for your business. When the session is done you'll have a greater understanding of marketing basics like goals and objectives.
You'll learn what a "campaign" is and what to write about and offer in that campaign. You'll be given some simple but powerful tips for how to get your message opened and read, shared and socially visible. And you'll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.
Throughout the session you'll be given opportunities to capture your own ideas and build out the framework of your own "next great campaign." So join us and start to build a plan that will help you grow your business by eliciting the response you want from your customers or supporters.
About the Presenter:
Melanie Martin is an Certified Local Expert for Constant Contact. She speaks to small business owners, non-profit organizations and community groups on building a foundation of marketing knowledge, to uncover core concepts of marketing from which they can build effective tools to help their business organizations
grow.
Through her company, Webrite Design Solutions, Melanie works with companies, providing web
design/development services. An international company, Webrite specializes in custom Wordpress,
Joomla, Drupal & CSS/XHTML websites, brand identity. Melanie and her team will manage your
marketing communication programs from goal identification to delivery.
Melanie and her company have earned a reputation for comprehensive web solutions, strong
customer service and exceptional attention to detail.