How to Handle Customer Complaints

No matter how well you run your business, you’ll eventually face unhappy customers. Make sure you handle the situation well.
 
When the inevitable complaints come, it’s natural to get defensive and explain why the person’s complaint isn’t legitimate–but that never gets you anywhere. Instead, embrace each criticism you get from customers, as an opportunity to strengthen a relationship. Remember that a person who complains probably has interest in continuing his relationship with you–and will do so, if you efficiently handle the problem.