Investor Journey Breakfast - Perth

Investors go on a journey as they progress from having needs through to becoming a long term committed shareholder. The task for investor relations is to maximise the number of potential investors taking each step towards the purchase decision.

Just like a consumer buying cycle, right?

We suggest that people responsible for investor relations should consider consumer marketing approaches to better reach investors at different stages of their investor journey.

Our CEO, Martin Spry, has led IRM to become the pre-eminent Australian online investor communications specialists. The briefing will provide the market context, the background to IRM’s thinking, and a simple next step to illustrate the process, courtesy of IRM.

After the briefing, you will be able to apply the techniques to enhance your online investor presence, and will be equipped with a simple tool to measure your progress. First, we will feature a video interview on the market forces that are driving investors towards a consumer purchasing model. Our guest is Greg Dooley, Managing Director, Computershare Investor Services (Australia) and his revealing interview puts it all into a market context.

Martin will then explore:

• How investors progress from identifying a need for a particular investment, to becoming and remaining committed long term shareholders
• The parallels between investor relations and consumer marketing, and some consumer marketing thinking listed companies can now use
• The key success factors for online investor communications.

We will then introduce the tool for you to use to measure your progress. Online, and complimentary from IRM.

This event is presented in conjunction with PPR.