Mitigating Investors Risk Perception

Moderator: Ayla Matalon, Chair, GEN Israel and Angel Investor

• Yaffa Krindel, Angel Investor and Board Member at Outbrain, Theranica, and Ashdod Port Company

• Tal Abuloff, Senior Associate at Grove Ventures

• Salit Lev, Director of entrepreneurship and geographic demographic promotion, Innovation Authority

During the event, we discussed our journey towards a meeting with a VC or ANGEL INVESTOR. After months of preparation focusing on Product-Market FIT, our SOLUTION compared to competition, MARKET dynamics and GROWTH rates, marketing STRATEGIES, COSTS and PRICING, and potential EXIT strategies, we presented our case as the best TEAM one could imagine.

We explored how the INVESTMENT RISK was evaluated: How close our dream was to REALIZATION, and what the BARRIERS to success were.

Discussions also revolved around methods for Reducing MARKET RISKS through partnerships with DESIGN PARTNERS and securing commitments from INITIAL CUSTOMERS, simulations for order PLACEMENTS, NON-DILUTIVE Funding, building TEAM strength, and creating an EMOTIONAL CONNECTION with the investor.